I developed all the content and worked closely with an agency to develop the navigation and visuals for seal-krete.com. The result is a high-ranking website that has established Seal-Krete as a leading authority on concrete & masonry coatings. Website visits increased over 100% the first year we launched the new site and they continue to grow. In December, we updated the homepage and as of March 9, our organic and referral traffic has increased by 82% over the same period last year.
Distributed in Cloverdale Paint Stores to support the launch of new, high performance products.
A series of e-blasts sent to attendees of the World of Concrete show, leading up to the actual event.
Ads placed in Durability & Design and World of Concrete program guide.
Ad placed in national DIY magazines including Family Handyman, This Old House and Extreme How-To.
Ad placed in various hardware retailing magazines including Paint & Decorating Retailer.