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Seriously Smart Ad Campaign


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I developed all the content and worked closely with an agency to develop the navigation and visuals for seal-krete.com. The result is a high-ranking website that has established Seal-Krete as a leading authority on concrete & masonry coatings. Website visits increased over 100% the first year we launched the new site and they continue to grow. In December, we updated the homepage and as of March 9, our organic and referral traffic has increased by 82% over the same period last year.

SEAL-KRETE®  Concrete Paint, Sealer, Primer & Finishing Products

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High Performance Brochure

Distributed in Cloverdale Paint Stores to support the launch of new, high performance products.

62074_SK HP Color Card_Cloverdale_trifold

62074_SK HP Color Card_Cloverdale_trifold2.jpg

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E-Blast Campaign

A series of e-blasts sent to attendees of the World of Concrete show, leading up to the actual event.

60067_SK HP E-Blast_WWII

60068_SK Durability&Design E-Blast

60070_SK WOC E-Blast

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High Performance Ad

Ads placed in Durability & Design and World of Concrete program guide.

60053_SK HP_D+D_half page_FINAL

60065_SK WOC Program Guide

60066_SK HP Salon Case Study Ad — Concrete Decor QTR

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DIY Magazine Ad

Ad placed in national DIY magazines including Family Handyman, This Old House and Extreme How-To.

60073_SK Extreme-How-To half pg_Makeover

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Hardware Retailing Ad

Ad placed in various hardware retailing magazines including Paint & Decorating Retailer. 

60074_SK Paint_Decorating Retailer Ad