Archive | February 2012

You are browsing the site archives by date.

Leap Day Email

March FSI – purely promotional

Holiday Ad

Below is a holiday ad for the Canadian division of Sears Portrait Studio. The word “wish” was mandatory and had to be used in the headline.

Email Invitation

To generate excitement in the studio during the dog days of summer, we created a Summer Style photo event. It was really just an offer, but the look and feel of the invitation made it feel like something special. 

Rotometrics Direct Mail/Sales Tool

While working for Atkinson Marketing, I was a copywriter, account exec and production manager. My biggest account was Rotometrics – a local rotary die manufacturer. We created sales tools for their field marketing team including direct mail. The buyers who used Rotometrics dies were typically men, press operators, so a racing campaign was developed to […]

Holiday Campaign 2003

This campaign featured new digital effects – the beginning of our foray into the all-digital world of photography. Website Home Page:

Partnership Concept

This concept was for a partnership with the Breast Cancer Research Foundation. The partnership never developed but at least the concept looked good.