While working for Atkinson Marketing, I was a copywriter, account exec and production manager. My biggest account was Rotometrics – a local rotary die manufacturer. We created sales tools for their field marketing team including direct mail. The buyers who used Rotometrics dies were typically men, press operators, so a racing campaign was developed to catch their attention. Below is a direct mail piece from that campaign. NOTE: Notice a lack of email and website information? This piece is from 1998. I like to show a variety and since most of my writing is from Sears Portrait Studio, I thought it would be nice to throw in something different…and old.