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Baby Magazine Ad Concept

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Leap Day Email

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March FSI – purely promotional

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Holiday Ad

Below is a holiday ad for the Canadian division of Sears Portrait Studio. The word “wish” was mandatory and had to be used in the headline.

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Email Invitation

To generate excitement in the studio during the dog days of summer, we created a Summer Style photo event. It was really just an offer, but the look and feel of the invitation made it feel like something special. 

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Rotometrics Direct Mail/Sales Tool

While working for Atkinson Marketing, I was a copywriter, account exec and production manager. My biggest account was Rotometrics – a local rotary die manufacturer. We created sales tools for their field marketing team including direct mail. The buyers who used Rotometrics dies were typically men, press operators, so a racing campaign was developed to catch their attention. Below is a direct mail piece from that campaign. NOTE: Notice a lack of email and website information? This piece is from 1998. I like to show a variety and since most of my writing is from Sears Portrait Studio, I thought it would be nice to throw in something different…and old.

FRONT (Address Side):INSIDE:

BACK:

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Holiday Campaign 2003

This campaign featured new digital effects – the beginning of our foray into the all-digital world of photography.ImageImage

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